Artificial Intelligence is revolutionizing paid search advertising, offering unprecedented opportunities for marketers. From automating routine tasks like bid management and budget pacing to enhancing audience targeting and keyword discovery, AI is helping marketers unlock new efficiencies.

In this session, we’ll delve into how AI is transforming paid search strategies, enabling more efficient and effective campaigns. We’ll explore the integration of AI in automating routine tasks, enhancing audience targeting, and the implications of AI-generated search results on traditional paid search models.

Join us to discover how embracing AI can lead to better performance and smarter strategies in your paid search campaigns. Stay ahead of the curve and ensure your advertising efforts are not left behind in this rapidly evolving landscape.

About Andreas Lang

Andreas Lang is Head of Paid Search at Transact. He has over 12 years of experience in Google Ads and Search in general. He specializes in automation, Search Ads 360, AI-driven strategies, Performance Max, and feed management—helping brands scale their search efforts with cutting-edge solutions.

As a recognized expert in paid search, Andreas bridges the gap between AI-driven automation and hands-on strategy. With deep technical knowledge and real-world insights from working with large-scale advertisers, his talks are packed with actionable takeaways.