A deep-dive into the developments around Search and AI Max in a world where first-party data and audience strategy will be the competitive advantage.

We will also touch on recent agentic launches in the US, focused on retail. What could be next and how do you prepare for the future?

Kjøp billetter til dette foredraget og Performancekonferansen her.

Om Michel Nienhuis

Michel Nienhuis is a Performance & Growth Lead for Google Northern Europe. Originally from the Netherlands and based in Norway, he has spent the last 9 years advising Google’s largest performance clients across the region on driving profitable growth. His core focus is strategically integrating 1st party data like CRM, profit margins and LTV into AI-powered campaigns, using for example Cloud, BigQuery and sGTM.

He’s been a regular keynote speaker at Friends of Search and Think. Before Google, he worked for 5 years in a leadership role at Gelato (Optimalprint), focusing on Google Ads, performance marketing, and product management.