In Mathildes talk you will get a deeper understanding of the changing search landscape and why users are fleeing Google and turning to platforms like TikTok.

Your key takeaways will be

1) How to do TikTok SEO

2) why TikTok is a search engine,

3) how users search on TikTok,

4) How to integrate TikTok and social platforms in your SEO strategy.

About Mathilde Høj

Mathilde Høj is SEO Team Lead at TRANSACT (Omnicom Media Group) and an industry-leading expert within Social Search and TikTok SEO with numerous appearances at different conferences, webinars, podcasts and livestreams.

Mathilde has previously spoken at conferences like BrightonSEO, Search n Stuff in Antalya, SEOday in Denmark and Search London.

She has also been featured in Majestic’s SEOin2024 and SEOin2025 book and podcast series alongside SimilarWeb’s In Search SEO podcast.